Full-stack fan monetization for underserved sports properties

Empty stand and pitch at a football stadium before kickoff

Your fans exist. Your product doesn’t reach them. We fix that.

Your fandom is already monetized. Just not by you.

Your anchor media deal was built for a rights fee, not for reach. So the library sits in a vault, your fans find last week's card on a Telegram channel, and somebody else sells the shirt. That's not a fandom problem. It's a distribution problem. Your fans exist. Your product doesn’t reach them. We fix that.

We distribute, produce, and merchandise sports content for the fan communities mainstream media overlooks: combat sports, professional wrestling, football, and everything in between. Over 4,000 hours under management across Tubi, Roku, Fawesome, and Fubo TV, run by a team working out of the US, Argentina, and India.

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Revenue share. No upfront fees. Non-exclusive.

Distribution creates discovery. Storytelling creates loyalty. Merch captures the value.

Streaming platforms Vatra distributes to: Amazon, Pluto TV, Roku, Tubi, Fawesome and Fubo TV

Distribute

We place your content where your fans already are — FAST channels, AVOD platforms, YouTube, international licensing. Existing relationships, existing pipes, no new infrastructure on your side.

  • FAST channels, YouTube, VOD, SVOD

  • Direct platform relationships

  • Clips, condensed matches, encore programming

  • Multi-territory, multi-language delivery

Key art for The Evolution of Extreme, a documentary on the rise of CZW deathmatch wrestling

Produce

A library isn't a channel until someone builds the channel. We turn archive into programming: documentaries, edited series, 24/7 linear feeds. Content people schedule around instead of scroll past.

  • Original documentaries and features

  • Archive edited into episodic series

  • Athlete profiles and era retrospectives

  • In-language commentary and AI-assisted dubbing

Rack of licensed sports shirts on hangers

Merchandise

The fans who watch for free will pay for the shirt. We design, produce, and sell the merchandise your audience is currently buying from bootleggers and resellers.

  • Licensed retail and direct-to-consumer storefronts

  • Vintage, heritage, and throwback collections

  • Legend and championship memorabilia

  • Merch bundled with content & social

Official Partners of

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