About Vatra

Fandom doesn't have a distribution problem at the top of the market.

Premier League has it solved. UFC has it solved. WWE has it solved. Everyone else is watching their fans get served by somebody who isn't paying them.

Vatra was built for everyone else.

We work with the properties that have real, provable audiences and no infrastructure to reach them — regional promotions, legacy catalogs, combat sports, football outside the top five leagues, archives sitting in vaults because nobody was paid to do anything with them. The fans are already there. Somebody is already monetizing them. It should be the rights holder.

What we do

We place content on the platforms where those fans already watch — FAST channels, AVOD, YouTube, SVOD, international licensing. We turn static libraries into programming people schedule around. And we build the merchandise operation that captures what free viewers will still pay for.

Who runs it

Vatra is led by Ryan Swenar, who has spent 20 years in content distribution across publishing, media, film, and television. He currently serves as president of International Media Network, which distributes All Hallows' Eve — the anthology that introduced audiences to Art the Clown, later of the Terrifier franchise — and where he has helped develop its sequels. He has sold, acquired, and marketed over 4,500 titles, including the Attack of the Killer Tomatoes franchise.

He started Vatra because the properties he kept seeing pass through — real audiences, no distribution — weren't a film problem or a sports problem. They were the same problem.

The current book

We represent 4,000 hours of sports content distributed across Tubi, Roku, Fawesome, Fubo, and many other platforms. We are actively acquiring football rights across North America and expanding internationally.

We're an international team with employees in USA, Argentina, and India.

A note on the name

Vatra means fire — the hearth, the thing a community gathers around. Fandom is the fire. We're in the business of making sure it burns somewhere the people who built it can see it.